Build Your Personal Brand at Work: Tips for Standing Out and Thriving with 16Personalities
How to Build Your Personal Brand at Work: Tips for Standing Out and Thriving with 16Personalities
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In this episode of Get Organized at Work, we dive into how to create your personal brand at work that helps set you apart and supports your career growth. Learn actionable tips to enhance your professional presence, and build a reputation for being organized. Discover how aligning your actions with your desired perception can help you stand out, thrive, and take your career to the next level. When we’re intentional about our personal brand, we shift how we show up on a daily basis and quickly influence how we are perceived. Whether you're looking to boost workplace confidence or refine your personal brand, this episode is packed with strategies to help you succeed. Kayla also walks you through taking and interpreting the 16personalities test to help you create self awareness and shares her test results. Tune in and start building your brand today!
How to Build a Personal Brand at Work and Thrive in Your Career
Welcome to Get Organized at Work! Today, we’re diving into a game-changing topic: creating a personal brand at work. Whether you’re a healthcare leader, HR professional, designer, or manager, building a strong personal brand can help you stand out, build trust, and open new career opportunities.
In this post, I’ll walk you through why personal branding matters, practical exercises to define your brand, and a fun tool to enhance self-awareness. Let’s get started!
Why Personal Branding Matters
You’ve probably heard the phrase, “don’t care what people think of me.” While that might work in some areas of life, it doesn't hold up at work. How others perceive you can influence your career trajectory, trustworthiness, and opportunities for growth.
Your personal brand is your professional reputation. It’s how others describe you when you’re not in the room. By being intentional about your brand, you ensure that what people perceive aligns with your goals and values.
Step 1: Define How You Want to Be Perceived
Ask yourself: How do I want people to see me at work?
Start by identifying three attributes you want to embody. For example, my personal brand focuses on being:
1. Organized - I want people to say, “You read my mind!” This reflects my proactive communication and ability to stay ahead.
2. Reliable - I aim to ensure my team never wonders what’s coming next.
3. Present - Even when my to-do list is overwhelming, my priority is to show up and actively engage with those around me.
Exercise:
Write down three qualities you want to embody at work.
Reflect on how others currently perceive you.
Ask a trusted colleague or mentor for feedback to align your self-perception with reality.
Step 2: Align Your Actions with Your Brand
Once you’ve defined your desired attributes, it’s time to align your actions with them. Here’s how:
If you want to be seen as organized:
Proactively share updates with your team.
Use tools like project management apps or shared calendars.
If you want to be perceived as present:
Eliminate distractions during meetings.
Actively listen and respond thoughtfully.
If you want to appear curious:
Commit to continuous learning by reading industry articles, attending webinars, and taking courses.
Share your insights with your team to position yourself as a thought leader.
Step 3: Use Tools to Build Self-Awareness
Understanding yourself is key to creating an authentic personal brand. One tool I highly recommend is the 16 Personalities Test.
This free, quick, and approachable test provides insights into your personality type, strengths, and areas for growth. It’s based on the Myers-Briggs framework but adds practical, relatable guidance.
For example, I’m a Protagonist (ENFJ-A), described as an inspiring optimist who loves helping others and taking action. My results showed that I’m 93% extroverted and 91% intuitive, which aligns with how I approach work and relationships.
How to Use the Test:
1. Take the test at 16personalities.com.
2. Reflect on your results and how they align with your brand goals.
3. Share your profile with your team or community to foster understanding and collaboration.
Step 4: Stay Consistent
Building a personal brand doesn’t happen overnight. Consistency is key. Align your daily actions, communication, and decisions with your desired brand.
Weekly Check-In:
At the end of each week, reflect on your progress:
Did your actions align with your brand attributes?
What went well, and where can you improve?
Seek feedback from a mentor or colleague to refine your approach.
Bonus: Join Our Free Community
Want to take your personal branding journey further? Join our free community! You’ll connect with professionals from various industries and gain access to exclusive resources.
Get Organized at Work Podcast Community
Upcoming Webinar:
We’re hosting a live webinar on January 28, 2025, at 3:45 PM CST, where I’ll guide you through creating a project roadmap and active project list for 2025. Don’t miss this opportunity to get organized and start the year strong!
Final Thoughts
Your personal brand is a powerful tool for career success. By defining how you want to be perceived, aligning your actions, and using tools like the 16 Personalities Test, you can create a brand that authentically reflects who you are and where you want to go.
Start today by writing down your three desired brand attributes and committing to one small action this week. Share your progress in our community, and let’s grow together!
Ready to build your personal brand and thrive at work? Join the conversation and access our resources today!
RELATED EPISODES:
EPISODE 1 of 3 - Don’t Wait for Permission: Improve Your Time Management and Organize Your Daily Work in OneNote in 2025!
EPISODE 2 of 3 - Project Management Made Easy: Take Control of Your Career Today with These Organization Tips
EPISODE 3 of 3 - Mastering Communication for Career Growth: How to Effectively Communicate with Your Boss and Team
RESOURCES MENTIONED:
Free Personality Quiz - take this! 16Personalities.com
CONNECT WITH KAYLA:
📱Join My Free Podcast Community for Professionals
RESOURCES:
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More about Kayla: --Kayla’s “Why” and Leadership Journey: https://www.Kfaconsulting.org/meetkayla
